If you're a ReadyRefresh customer, you've likely received the news: BlueTriton Brands has been acquired by Primo Water Corporation. While the corporate press releases promise "enhanced service" and "expanded options," history tells us what really happens during these mergers.

What to Expect in the Coming Months

Based on previous industry consolidations, ReadyRefresh customers should prepare for:

• Price Increases: Reduced competition typically leads to higher prices. Many customers from previous Primo acquisitions report increases of 15-25% within the first year.
• Service Changes: Delivery schedules will be "optimized"—corporate speak for less frequent deliveries and wider delivery windows.
• Account Management Disruption: Your longtime service representative will likely be replaced as territories are restructured.
• Contract Modifications: Expect new terms, minimum orders, and additional fees as contracts are standardized across the merged company.

Why This Keeps Happening

The jug delivery industry operates on thin margins and high operational costs. Companies merge to achieve economies of scale, but those savings rarely reach customers. Instead, the focus shifts to maximizing revenue from a captive customer base.

This is the third major consolidation in the water delivery industry in five years. Each time, customers face the same challenges: disrupted service, rising costs, and fewer alternatives.

A Different Path Forward

At Pure Point, we've watched these cycles repeat while building a fundamentally different model. Our bottleless systems eliminate the inefficiencies that make traditional delivery unsustainable:

• No fuel costs to pass on
• No driver shortages to manage
• No warehouse expenses to cover
• No acquisition debt to service

Making the Transition

We understand switching water services feels daunting, especially during a merger. That's why we've developed a seamless transition process:

• Free Consultation: We assess your current usage and recommend the right bottleless solution
• Simple Installation: Our technicians handle everything, usually in under an hour per unit
• Overlap Period: We can run parallel with your current service to ensure no interruption
• Contract Flexibility: No long-term locks—just month-to-month service you can adjust anytime

Special Transition Offer

For ReadyRefresh customers making the switch before August 31, 2025, we're offering:

• First month free on all bottleless systems
• Complimentary installation (normally $99 per unit)
• Jug buy-back credit for unopened inventory
• Rate lock guarantee for 24 months

Take Control of Your Water Service

The Primo-BlueTriton merger is just the latest reminder that traditional water delivery is a broken model. Instead of waiting to see how this acquisition affects your service and pricing, take control now.

Contact Pure Point today to learn how bottleless can permanently solve your office water needs—no matter who's buying whom in the delivery industry.